From May 10 to 12,2026, the inaugural Asia Animation and Game Production Technology and Equipment Exhibition concluded successfully at the China Import and Export Fair Complex in Guangzhou. Yunnan Yiwo Bird Animation Co., Ltd., a full-industry-chain original animation company based in Kunming, Yunnan, showcased its ethnic-themed original animations, pixel-based cultural tourism games, and comprehensive artistic animation outsourcing solutions at the exhibition. The event brought the intangible cultural heritage of southwestern ethnic minorities and modern animation and game production technologies to a national industry exchange platform, facilitating in-depth supply-demand matching with animation studios, game developers, and cultural tourism IP operators across the country.
Yunnan Yiwo Bird Animation Co., Ltd. was established in December 2019 with a registered capital of 6 million yuan, headquartered in Kunming and with branches in Shenzhen and Nanjing. It is one of the few comprehensive digital cultural and creative enterprises in Yunnan that covers six key areas: original IP development, film and television animation, game development, comic creation, commercial outsourcing, and talent incubation. The company's core strength lies in deeply exploring the cultural heritage, regional customs, and intangible cultural heritage resources of Yunnan's 26 ethnic minorities to create distinctive digital content with a distinct national style. It has also established a mature production pipeline for 2D/3D animation and pixel-based games, while offering both original content production and nationwide commercial outsourcing services.
The company has developed several flagship original works: the original animated series "Running Wood," centered on Yi culture, meticulously recreates ethnic costumes, villages, and festival customs along the Jinsha River and has received provincial-level cultural support awards; the pixel-art themed cultural tourism indie game "Cloud Hidden Immortal Traces," set against the backdrop of Kunming landmarks such as Shilin Forest, Guandu Ancient Town, and Dounan Flower Market, offers an immersive interactive experience combining gaming and cultural tourism; alongside this, there is a diverse content portfolio including the folk comic "Dian Yao Bu" and ethnic IP series like "Jun Ling Tian Xia,"  "Kunming City Legends," and "Xiangbei Xianghe," collectively forming a highly distinctive content creation system for southwestern ethnic cultures.
At the business level, Yiwo Bird Animation provides comprehensive customized services covering full-process production of animations across various genres—including anime series, game concept art, scene modeling, promotional videos, and virtual short films—with themes spanning traditional Chinese style, anime/ manga aesthetics, realism, and ethnic characteristics. The company has long delivered stable artistic and animation outsourcing solutions to leading domestic animation and gaming developers. Additionally, it operates the Yunnan Provincial Digital Animation Industry Innovation Incubation Center, fostering professional talent in CG animation and game development through industry-education integration. It has pioneered a unique "IP + cultural-commerce-tourism" business model, creating digital interactive content for scenic spots and urban exhibition venues nationwide, thereby achieving seamless integration of ethnic culture into both online games and offline immersive experiences.
At the Guangzhou exhibition, Yunnan Yiwo Bird Animation showcased key exhibits including the completed animated film "Running Wood," a live demonstration of the game "Cloud Hidden Immortal Traces," original artwork designs for ethnic minority IPs, 3D scene modeling, and cultural tourism interactive short films. The event highlighted three core collaboration services: customized animation outsourcing with ethnic themes, joint development of regionally-themed pixel art and anime-style games, and comprehensive digital content creation for cultural tourism IPs. Over the three-day event, numerous game development teams, animation production companies, and cultural tourism operators engaged in in-depth discussions, focusing on tailored solutions such as Chinese-style game art design, regional cultural tourism digital game development, ethnic IP licensing collaborations, and anime series production. Several enterprises reached agreements on long-term content partnerships.
The corporate representative in charge of participation stated on-site that this exhibition integrates the entire industry chain encompassing animation content, game development, and software/hardware technologies, serving as a premier platform for local cultural and creative enterprises in Southwest China to connect with the national market and expand industrial collaborations. Currently, Chinese traditional aesthetics and regional cultural IPs have become key differentiators in industry competition; however, there remains a scarcity of specialized production teams dedicated to ethnic minority themes. Leveraging years of cultural research in Yunnan and standardized content production capabilities, Yiwo Bird Animation can provide game and animation developers with unique ethnic art materials and customized content, while also assisting regional cultural tourism authorities in creating youth-oriented digital interactive products. Moving forward, the company will continue utilizing this exhibition platform to promote original digital cultural content from Yunnan, facilitating the nationwide dissemination and international reach of ethnic minority cultures through animation and gaming platforms.
Industry experts recognize that ethnic and traditional Chinese themes represent a highly promising growth area for the animation and gaming sector. Yunnan Yiwo Bird Animation has established a comprehensive industrial ecosystem encompassing original IPs, animation production, game development, and cultural tourism implementation, filling the gap in specialized digital cultural and creative services in southwestern China and providing innovative solutions for diversified content creation and tailored IP development across Asia's animation and gaming industry.

enterprise profile

Yunnan Yiwo Bird Animation Co., Ltd., established in Kunming in 2019, is a full-chain original animation enterprise in Yunnan specializing in digital creation of ethnic minority cultures. Its core businesses include ethnic-themed original animations, pixel-based cultural tourism game development, animation series and game art outsourcing, and digital IP development for cultural tourism. Notable works include "Running Wood", "Cloud Hidden Immortal Traces", and "Point Demon Book". The company operates a comprehensive 2D/3D animation and game production pipeline, supported by an animation industry incubation center that provides integrated services covering IP development, talent training, and cultural tourism digitalization.

Exhibition Basic Information

Exhibition Name: The First Asia Animation and Game Production Technology and Equipment Exhibition 2026   Date: May 10–12,2026   Venue: China Import and Export Fair Complex (Pazhou Hall), Guangzhou