From May 10 to 12,2026, the inaugural Asia Animation and Game Production Technology and Equipment Exhibition concluded successfully at the China Import and Export Fair Complex in Guangzhou. Guangzhou Dolphin Animation Culture Co., Ltd., a domestic one-stop digital lighting and CG visual service provider, showcased comprehensive solutions covering naked-eye 3D,3D Mapping projection, game CG promotion, immersive films, and VR interactive content. The event bridged the visual implementation chain across three key sectors—animation, gaming, and cultural tourism night tours—and facilitated in-depth business collaborations with animation studios, game developers, IP operators, and exhibition-related cultural tourism enterprises nationwide.
Guangzhou Dolphin Animation Culture Co., Ltd., established in 2016 and located in the Huachuang Animation Industrial Park in Panyu, Guangzhou, has a registered capital of RMB 5.08 million. It is a professional production company with a decade-long expertise in the digital creative visual field in South China. The team comprises seasoned professionals specializing in directing, key animation, 3D modeling, animation effects, real-time interaction, and lighting design, operating a standardized production team of 50 to 99 members. The company has completed nearly 100 nationally recognized digital visual projects, with its works having been shortlisted for the Tokyo International Light & Shadow Competition in Japan and the Chongqing International Light & Shadow Art Festival, earning widespread industry recognition for its technical and creative capabilities.
The company has established a comprehensive digital visual production pipeline covering core services such as: naked-eye 3D animated shorts, architectural 3D mapping wall projection shows, water-screen light-and-shade films, dome/spherical immersive films, game CG promotional videos, anime-style animation PVs, virtual interactive content, VR experience shorts, integrated visual packaging for cultural tourism night tours, and customized offline IP immersive experience spaces. It provides end-to-end solutions spanning from initial creative planning and storyboarding to 3D rendering, special effects compositing, and deployment and calibration of offline projection equipment.
Over the years, Dolphin Animation has developed numerous flagship projects including the Zhoushan Putuo Water Street Water Curtain Show, the Xiangui Bridge Projection Animation in Sanhe Ancient Town, the wall light effects at Qingfeng Tower in Xingtai, the naked-eye 3D large-screen display in Pingtan, and the Tang City Water Curtain Night Tour. The company has also provided long-term services to the gaming and animation industries, creating customized promotional CG shorts and immersive experience films themed around anime, traditional Chinese culture, and open-world games. It excels at transforming virtual animation and game content into tangible interactive light-and-sound experiences, achieving mutual enhancement between online content and offline immersive interactions. These solutions are suitable for diverse scenarios such as game exhibition pop-ups, offline animation IP exhibitions, cultural tourism night tours, and commercial large-screen promotions.
At this exhibition, Guangzhou Dolphin Animation showcased a variety of practical implementations: a traditional Chinese-style game's naked-eye 3D promotional short film, an immersive film featuring a four-fold screen based on an anime IP, outdoor wall-mounted 3D mapping animations, interactive VR game demos, and water-screen light-and-shade installations, comprehensively demonstrating the standardized production process for game and animation IPs from concept design to physical light-and-shade displays. During the event, numerous game developers, animation production teams, cultural tourism venue operators, and IP licensing brands stopped by to inquire, engaging in one-on-one discussions on services such as customizing CG promotional videos for game launches, offline light-and-shade exhibitions for animation IPs, building virtual digital exhibition spaces, developing nighttime tourism animation experiences, and co-developing interactive experiential installations, with several companies reaching agreements on long-term visual content collaborations.
The corporate representative in charge of exhibition participation stated that this year's event focuses on production technologies across the entire animation and gaming industry chain, effectively bridging content creators with visual implementation service providers. Currently, immersive experiences based on domestic animation and game IPs have become a key growth driver for the sector; however, most game and animation teams lack mature capabilities in 3D lighting, naked-eye 3D technology, and immersive content production. Leveraging a decade of practical project experience, Dolphin Animation caters to diverse needs—from high-standard promotional campaigns by major studios to lightweight short films and small-scale offline experience projects by mid-to-small studios—flexibly adapting to projects varying in genre, budget, and delivery timeline. Moving forward, the company will continue advancing real-time rendering and virtual-real interaction technologies, utilizing the exhibition platform to strengthen collaboration with industry partners and expand online and offline monetization channels for domestic IPs.
Industry experts note that light-and-shade immersive content serves as a vital platform for anime and game IPs to expand beyond their original audiences, enhance brand promotion, and drive offline commercialization. Guangzhou Dolphin Animation combines expertise in large-scale cultural tourism lighting projects with specialized CG production capabilities for gaming and animation, addressing the industry's gap in offline visual transformation and delivering comprehensive visual solutions for the digital and scenario-driven evolution of Asia's anime and gaming sector.

enterprise profile

Established in 2016 and located in Guangzhou Huachuang Animation Industrial Park, Guangzhou Dolphin Animation Culture Co., Ltd. specializes in end-to-end production of naked-eye 3D,3D mapping projection, water-screen light effects, CG animation, immersive films, and VR interactive content. With a decade of experience in digital visual projects, the company provides comprehensive one-stop services including promotional short films for games, anime-style animations, offline light-and-sound exhibitions for anime IPs, and holistic visual planning for cultural tourism night tours.

Exhibition Basic Information

Exhibition Name: The First Asia Animation and Game Production Technology and Equipment Exhibition 2026   Date: May 10–12,2026   Venue: China Import and Export Fair Complex (Pazhou Hall), Guangzhou