From May 10 to 12,2026, the inaugural Asia Animation and Game Production Technology and Equipment Exhibition concluded successfully at the China Import and Export Fair Complex in Guangzhou. Dili Dulu (Shenzhen) Animation Co., Ltd., a company specializing in original cartoon IP incubation, 2D animation production, and end-to-end development of derivative products, showcased its original cartoon IPs, completed 2D animated films, and innovative merchandise development solutions. The event integrated the entire value chain from IP content creation and animation production to commercialization of peripheral products, facilitating in-depth business collaborations with animation studios, game developers, IP licensing enterprises, and trendy toy manufacturers nationwide.
Dili Dulu (Shenzhen) Animation Co., Ltd. was established in February 2025 and is located in the Cultural and Creative Industry Park of Nanshan District, Shenzhen. It is a comprehensive animation and cultural creative enterprise specializing in original cartoon IP incubation, 2D animation production, commercial licensing of IP characters, derivative product design and manufacturing, and new media operations. The company boasts a professional creative team of 50 to 99 members and has established a complete industrialized IP production pipeline. Its core business encompasses original cartoon character development, series of 2D short films production, animation post-production compositing and editing, IP merchandise development, cross-platform new media IP management, and cross-industry IP licensing collaborations.
In content creation, the company boasts a professional 2D animation team proficient in post-production tools such as AE and PR, capable of independently delivering end-to-end services including storyboarding, keyframe animation, compositing, color grading, music composition, and multi-platform output. It can develop original cartoon short series in-house or create customized anime-style promotional animations, IP-derived short videos, and narrative promotional videos for game developers and cultural brands. The IP commercialization division represents the company's core strength, offering comprehensive development of full-range derivative products—from plush toys and badges to keychains, stationery, apparel, and trendy collectibles—with integrated capabilities spanning IP character design, prototype production, mass manufacturing, and online/offline distribution. The company also provides IP licensing partnerships covering diverse applications including game collaborations, offline pop-up events, cultural merchandise, and apparel and beauty products.
Leveraging a new media matrix including TikTok, Xiaohongshu, Bilibili, Weibo, and WeChat, Dili Dulu has established a mature IP community operation system. Through short videos, emoticons, and derivative creation activities, it continuously amplifies the influence of IPs, providing partners with a one-stop IP value-added solution that integrates "animation content + IP branding + derivative product development + traffic management." This solution addresses industry needs such as collaborations with anime games, offline implementations of animation brands, and the development of cultural tourism-related IPs.
At this exhibition, Dili Dulu showcased a range of self-developed original cartoon IP characters, complete examples of 2D animated short films, and comprehensive sets of IP-derived physical products. The event demonstrated the standardized production process for IPs, covering everything from concept design and animation production to merchandise development, with a focus on three core collaboration services: original IP co-creation licensing, custom 2D animated short film outsourcing, and integrated development solutions for game/anime IP derivatives. During the event, numerous animation studios, game developers, trendy toy brands, and cultural tourism operators engaged in consultations, conducting one-on-one discussions on topics such as game IP-collaborated cartoon character partnerships, customized promotional animations, joint merchandise development, and offline exhibition collaborations, with several companies reaching long-term IP development agreements.
The corporate representative in charge of exhibition participation stated that this year's event brings together resources across the entire animation and gaming industry chain, creating an efficient platform for integrating content creation, production technologies, and IP commercialization. The domestic animation and anime-style game sectors are experiencing sustained growth, with dual monetization through IP content and physical merchandise becoming the mainstream industry trend. However, most game and animation teams lack mature capabilities in animation production and merchandise development. Leveraging its comprehensive IP ecosystem services, Dili Dulu addresses both small-to-medium studios' demand for lightweight customization and major companies' long-term IP collaboration projects, providing one-stop solutions for animation production, character licensing, and merchandise development. Moving forward, the company will continue refining original IP content, deepen partnerships with industry stakeholders, expand collaboration channels through exhibitions, and help domestic cartoon IPs achieve simultaneous value enhancement in both content quality and commercial viability.
Industry analysts highlight that IP derivative development is a key growth area for the animation and gaming sector. Dili Dulu combines in-house capabilities in 2D animation production with a mature derivative product ecosystem, creating a seamless pipeline from content creation to commercialization. It provides domestic animation and gaming companies with comprehensive IP monetization solutions, injecting new vitality into the integrated development of Asia's animation and gaming industry.

enterprise profile

Dili Dulu (Shenzhen) Animation Co., Ltd., established in 2025 and headquartered in Nanshan District, Shenzhen, specializes in original cartoon IP development, full-process 2D animation production, commercial IP licensing, research and development of trendy merchandise, and new media IP operations. The company provides customized solutions including promotional animations for gaming IPs, IP collaborations, and peripheral product development, delivering an integrated cultural and creative service ecosystem combining animated content, IP licensing, and physical merchandise.

Exhibition Basic Information

Exhibition Name: The First Asia Animation and Game Production Technology and Equipment Exhibition 2026   Date: May 10–12,2026   Venue: China Import and Export Fair Complex (Pazhou Hall), Guangzhou