From May 10 to 12,2026, the inaugural Asia Animation and Game Production Technology and Equipment Exhibition concluded successfully at the China Import and Export Fair Complex in Guangzhou. Shanghai Seelove Technology Co., Ltd., a company specializing in AI and XR digital content development, showcased its self-developed panoramic XR production platform, original VR games, and immersive conversion solutions for animation IPs, providing integrated services for lightweight virtual content creation and offline immersive experiences for the animation and gaming industries.
Shanghai Weixin Suojian Culture Technology was founded in May 2024 as a technology-driven enterprise specializing in digital cultural creativity and XR interaction technology development. Guided by its core strategy of "AI + XR + Cultural Creativity," the company has independently developed a comprehensive panoramic XR production management system that integrates the entire workflow—from 360° panoramic photography and virtual scene construction to interactive logic development and cloud-based content distribution—significantly lowering the technical barriers and production costs for animation and gaming companies creating immersive content.
The company has established three core business segments: gaming and entertainment, anime IP derivatives, and digital cultural tourism. It boasts the mature self-developed VR game *Beard Agent*, a lightweight stealth-puzzle VR original title suitable for diverse scenarios including offline experience centers, interactive exhibits at gaming exhibitions, and online cloud trials. Additionally, it offers the MR interactive content *Ink Language Realm*, which integrates AI-based real-time rendering with virtual space technology to rapidly transform Chinese-style aesthetics and anime IPs into interactive virtual exhibition halls and digital spaces. For the anime and gaming industry, the company provides three key services: customized panoramic VR short films based on anime IPs, development of immersive offline gaming experiences, and one-stop construction of virtual exhibition spaces, addressing comprehensive needs ranging from IP promotion and offline displays to interactive trials and cultural tourism derivatives.
Beyond entertainment applications, the company's "Gu Yun Jian" panoramic XR system enables realistic virtual recreations of historical anime themes and traditional Chinese-style game environments, making it ideal for anime-themed exhibition halls and offline pop-up game stores. Its self-developed dual-platform management interface supports batch generation of immersive panoramic content, allowing small and medium-sized animation studios and game developers to rapidly produce virtual content without complex equipment, while balancing delivery efficiency with visual quality. The product was showcased at the Shanghai VR/AR Industry Expo and received industry-wide recognition for its innovative capabilities.
At this exhibition, Shanghai Weixin Suojian showcased live demonstrations of the VR game "Beard Agent," a panoramic virtual exhibition hall featuring anime IPs, and an immersive 360° promotional short film, demonstrating its comprehensive capabilities spanning content planning, panoramic filming, interactive development, and end-user deployment. During the event, numerous animation studios, game developers, IP operators, and offline exhibition management teams engaged in in-depth discussions, conducting one-on-one business negotiations on topics including VR-derived game content development, immersive experiences based on anime IPs, customized interactive installations for exhibitions, and joint virtual project development, with several companies reaching agreements on long-term content collaborations.
The on-site representative from the company stated that offline and immersive experiences have become a key focus area for IP commercialization in the animation and gaming industry, yet most content teams lack lightweight, low-cost XR production tools. This exhibition brings together stakeholders across the entire animation and gaming value chain, serving as an excellent platform connecting technology providers with content creators. Leveraging its mature panoramic XR proprietary technology and expertise in original game development, Weixin Sujian is capable of supporting large-scale immersive projects involving major IP titles while offering streamlined production solutions for small and medium-sized studios. Moving forward, the company will continue advancing AI-powered real-time rendering and panoramic interaction technologies, fostering deep collaboration with partners in both the animation and gaming industries to facilitate bidirectional development of immersive content for domestic IPs across online and offline platforms.
Industry experts analyze that XR virtual content represents a crucial growth driver for anime and gaming IPs to expand beyond their original audiences and enhance brand promotion. Shanghai Weixin Suojian combines proprietary development tools with proven commercialization success stories, addressing the industry's gap in lightweight virtual content production and providing cutting-edge technological support for the digital and immersive transformation of Asia's anime and gaming sector.
enterprise profile
Shanghai Seelove Technology Co., Ltd. was established in 2024, specializing in AI and XR-driven digital cultural innovation technologies. Its proprietary panoramic XR production system covers the entire content lifecycle—from creation and management to distribution. The company operates three core product lines: original VR games, virtual exhibition spaces based on anime/animation IPs, and immersive cultural tourism experiences, offering one-stop customized development services for VR interactive content, panoramic promotional videos, and offline immersive installations tailored for animation and gaming enterprises.
Exhibition Basic Information
Exhibition Name: The First Asia Animation and Game Production Technology and Equipment Exhibition 2026 Date: May 10–12,2026 Venue: China Import and Export Fair Complex (Pazhou Hall), Guangzhou