From May 10 to 12,2026, the inaugural Asia Animation and Game Production Technology and Equipment Exhibition concluded successfully at the China Import and Export Fair Complex in Guangzhou. Shantou Xiaoxiao Network Co., Ltd., a leading local mini-game development company from Chaoshan, showcased its comprehensive development solutions for mature casual mini-games and case studies of platform customization projects at the exhibition, demonstrating its capabilities in rapid lightweight game development, IP-based mini-game customization, and one-stop implementation services for mini-program games to animation and game developers as well as content studios.
Shantou Xiaoxiao Network Co., Ltd. was established in 2019 and is recognized as an innovative small and medium-sized enterprise by Guangdong Province. Rooted in the digital cultural and creative sector of eastern Guangdong, the company has built a regionally leading integrated team for small game development and operation. Its core focus lies in developing light-to-moderate casual games across multiple platforms including WeChat, TikTok, Alibaba, and Tencent. The company masters industrialized production pipelines using mainstream game engines such as Cocos and Unity, covering the entire workflow from game planning and original art design to programming development, numerical simulation, and launch operations. It also provides customized services for mini-games derived from anime IPs and interactive mini-programs for brands.
Over the years, the company has launched more than 40 self-developed casual mini-games, with representative titles including hit products in simulation management, match-three, level-clearing, and synthesis genres such as "Pig Farm Tycoon," "Slightly Move," "National Move Around," "Sanhe Town," "Foodies Chain," and "Treasure Hunter." The cumulative number of registered users across all platforms has exceeded 30 million, with individual games achieving peak daily active users exceeding one million. Additionally, the company has established deep partnerships with major internet platforms, undertaking customized mini-game projects for giants like TikTok, Tencent, Alibaba, JD.com, Lilith Games, and Mango TV. It possesses mature standardized delivery capabilities and rapid iteration capacity for mass production, enabling cost-effective creation of derivative interactive mini-games and online interactive marketing platforms for anime IPs and game developers.
At this exhibition, Shantou Xiaoxiao Network showcased the complete development process for casual games, live demonstrations of popular mini-games, and successful case studies of anime IP adaptations into games, with a focus on promoting three core services: custom IP mini-games, brand interactive mini-programs, and lightweight game outsourcing. During the event, numerous animation companies, game developers, and cultural tourism IP operation teams engaged in discussions, exploring collaboration opportunities in areas such as anime character-based mini-game development, interactive light games for exhibitions, platform co-operation, and joint customization projects, with several enterprises reaching agreements on long-term development partnerships.
The corporate representative involved in the exhibition stated that lightweight derivative products based on anime IPs and online interactive mini-games have become key growth areas for the industry, with numerous anime brands and game developers requiring low-cost, short-cycle interactive content platforms. Leveraging years of expertise in developing cross-platform mini-games, Shantou Xiaoxiao Network can swiftly adapt to diverse themes including anime-style, traditional Chinese aesthetics, and casual gaming, balancing development efficiency with long-term operational sustainability. Capitalizing on the exhibition's comprehensive industry chain connectivity, the company aims to connect upstream and downstream partners across China's animation and gaming sectors, providing lightweight game derivative solutions for various IPs and expanding commercialization pathways for domestic anime IPs.
Industry analysts highlight that casual mini-games serve as a vital platform for anime IPs to expand beyond their original audiences and enhance brand marketing. Shantou Xiaoxiao Network, leveraging extensive experience in large-scale project implementation and multi-platform distribution resources, addresses the technical shortcomings of small and medium-sized animation teams in game development, offering a new, lightweight solution for content production within Asia's animation and gaming industry.
enterprise profile
Shantou Xiaoxiao Network Co., Ltd. was established in 2019 as a provincial-level innovative small and medium-sized enterprise, specializing in the development and operation of casual mini-games across multiple platforms including WeChat, TikTok, and Alibaba. The company boasts a comprehensive game development pipeline, having launched over 40 self-developed games and provided customized projects for platforms such as Tencent, Alibaba, and Lilith. Its main business focuses on developing self-created casual games, animation IP-derived mini-games, and outsourcing services for brand interactive mini-program development.
Exhibition Information
Exhibition Name: The First Asia Animation and Game Production Technology and Equipment Exhibition 2026 Date: May 10–12,2026 Venue: China Import and Export Fair Complex (Pazhou Hall), Guangzhou