From May 10 to 12,2026, the inaugural Asia Animation and Game Production Technology and Equipment Exhibition was successfully held at the China Import and Export Fair Complex in Guangzhou. Shanghai Keji Information Technology Co., Ltd., specializing in VR/AR immersive interactive development, showcased its self-developed XR development tools, virtual scene creation solutions, and practical case studies of interactive content implementation at the exhibition, offering a comprehensive one-stop technical solution for lightweight immersive content tailored to the animation, gaming, and digital cultural industries.
Founded in 2018, Shanghai Keji Information Technology has dedicated nearly eight years to advancing virtual reality and augmented reality technologies and developing related content. The company specializes in game interaction, virtual environment construction, 3D content production, and integrated software-hardware development solutions, holding multiple software copyrights. It possesses comprehensive technical capabilities spanning from foundational interaction programming and 3D scene modeling to interactive logic design and device compatibility optimization.
The company's core business encompasses the development of game-based VR interactive levels, construction of animated virtual exhibition halls, AR real-scene interaction systems, lightweight 3D content production tools, and integrated immersive digital interaction hardware/software solutions. It has independently developed multiple VR interactive products available on the Steam platform, specializing in creating commercially viable real-time interactive virtual content for game developers, animation studios, and cultural tourism IPs—suited for diverse applications including anime-style gameplay trials, animated IP virtual exhibitions, offline interactive experiences, and online cloud-based interactive demos.
At this exhibition, Shanghai Keji Information highlighted its self-developed lightweight XR rapid production pipeline, no-code virtual scene building tool, and standardized game VR interaction modules. It showcased live demonstrations of practical applications including virtual interactions with animated characters, open-world VR trials, and online digital exhibitions for IPs, vividly demonstrating its cost-effective and highly efficient capabilities in producing 3D interactive content. During the event, numerous game development companies, animation production teams, and digital cultural tourism service providers engaged in consultations, conducting in-depth discussions on topics such as game-based VR derivative content development, virtual animation exhibition hall creation, lightweight interaction outsourcing, and joint technology development, with several enterprises reaching preliminary agreements on technical collaborations.
The corporate representative in charge of exhibition participation stated that the demand for immersive experiences in the animation and gaming industry continues to surge, yet many small and medium-sized developers and studios lack mature, low-cost XR content production technologies. Leveraging years of VR project development experience, Shanghai Keji caters to both high-standard projects from major industry players and the lightweight needs of smaller teams by offering modular technical tools and end-to-end customized interactive content development services. Capitalizing on the comprehensive industry chain resources available at this exhibition, the company aims to connect more animation and gaming enterprises and promote the widespread adoption of XR interaction technologies in these sectors.
Industry analysts note that VR/AR immersive content has become the core area for value-added development and product promotion of anime and gaming IPs. Shanghai Keji Information, with its mature in-house technologies and proven commercial implementation cases, can address the industry's shortcomings in lightweight virtual content production and provide innovative technological support for the digital transformation of China's anime and gaming sector.

enterprise profile

Shanghai Keji Information Technology Co., Ltd. was established in 2018, specializing in VR/AR interactive technology development, 3D virtual environment creation, and immersive game content production. The company possesses comprehensive software-hardware integration capabilities and holds multiple software copyrights, serving industries such as gaming, animation, and cultural tourism with end-to-end technical solutions including no-code virtual production tools, VR game levels, IP digital exhibition spaces, and AR interactive systems.

Exhibition Basic Information

Exhibition Name: The First Asia Animation and Game Production Technology and Equipment Exhibition 2026   Date: May 10–12,2026   Venue: China Import and Export Fair Complex (Pazhou Hall), Guangzhou