From May 10 to 12,2026, the inaugural Asia Animation and Game Production Technology and Equipment Exhibition concluded successfully at the China Import and Export Fair Complex in Guangzhou. The domestic professional digital content production company Mirror Effect (Beijing) Culture Communication Co., Ltd. showcased comprehensive creative production solutions covering film, animation, and game videos throughout the entire production chain. Leveraging its mature capabilities in short video production, virtual content creation, and industrialized production of variety shows and films, the company engaged in in-depth exchanges and collaborations with game developers, animation studios, and digital cultural and creative enterprises across the country.
Established in 2015, Mirror Effect (Beijing) Cultural Communication Co., Ltd. has specialized in film and television creativity as well as digital content production for over a decade. Its core team members hail from CCTV, leading internet platforms, and top-tier film production studios, boasting extensive experience in producing diverse content including large-scale variety shows, commercial advertisements, game promotional videos, virtual digital human short films, and animated short series. The company has become a long-term designated video content supplier for platforms such as Alibaba.
The company specializes in comprehensive content services covering game promotional videos, anime-style short films, virtual character IP productions, brand television advertisements, micro-varieties shows, narrative short dramas, and live-streaming visual packaging. It operates a fully integrated production pipeline encompassing pre-production planning, filming, 3D effects, and post-production editing and color grading. The company provides customized visual content tailored for mobile games, PC games, anime projects, virtual idols, and digital imaging initiatives for offline cultural tourism events. With expertise in combining mirror-image virtual-real visual effects, real-time rendering, and AI-powered imaging technologies, it delivers high-quality promotional materials suitable for diverse industry needs—including game launch campaigns, anime IP derivative shorts, virtual broadcaster productions, and immersive exhibition visuals.
At this exhibition, Mirror Effect showcased a range of game promotional short films, anime-style animation PVs, and virtual digital character visual examples, demonstrating its end-to-end capabilities spanning creative scripts, live-action filming, 3D animation, special effects compositing, and final product delivery. During the event, numerous game developers, animation production teams, and IP management companies visited to inquire about services including customized game launch videos, development of anime series shorts, mass production of virtual idol content, and long-term visual content outsourcing, engaging in one-on-one discussions that led to preliminary agreements for sustained content collaboration.
The on-site company representative stated that the Asian Animation and Game Production Technology and Equipment Exhibition brings together stakeholders across the entire animation and gaming industry chain, establishing an efficient connection between content production service providers and developers. With the rapid growth of domestic game industries, the anime sector, and virtual character development, market demand for high-quality, efficient visual promotional content continues to rise. Leveraging over a decade of experience in film and television production, Mirror Effect is capable of handling both large-scale promotional projects from leading studios and meeting the needs of small and medium-sized game studios for lightweight short film productions, flexibly adapting to varying project budgets and delivery timelines. Moving forward, the company will continue advancing its hybrid virtual-real visual creation technologies, collaborating closely with partners in the gaming and animation industries to produce more high-quality domestic digital visual content.
Industry insiders noted that with the global expansion of gaming, the commercialization of anime and manga IPs, and the growing momentum in the virtual digital human sector, specialized film and animation content production capabilities have become essential for the industry. Mirror Effect combines large-scale variety show production standards with expertise in game and animation-specific visual services, positioning it as a premier content partner covering game promotion, anime/animation production, and virtual content development. Its participation at this exhibition also delivers a comprehensive one-stop imaging creation solution for the industry.

Basic Company Profile

Mirror Effect (Beijing) Culture Communication Co., Ltd. was established in Beijing in 2015, specializing in end-to-end production of film and television advertisements, game promotional videos, anime-style animations, virtual digital character short films, micro-varieties shows, and short dramas. The team boasts extensive experience in producing top-tier programs and has long served leading platforms such as Alibaba, offering integrated services covering planning, filming, 3D special effects, and post-production digital content delivery.

Exhibition Information

Exhibition Name: The First Asia Animation and Game Production Technology and Equipment Exhibition 2026   Date: May 10–12,2026   Venue: China Import and Export Fair Complex (Pazhou Hall), Guangzhou